Mission & Vision
Mission
The CRVA fuels the visitor economy with leadership and expertise in branding and destination-defining infrastructure through an unwavering commitment to its culture and employees.
Vision
Charlotte’s passionate people, memorable experiences and welcoming spirit will elevate the city among the world’s premier urban landscapes with travel driving economic advancement and prosperity for all in the region.
Strategy
The CRVA's strategic plan reflects collective priorities balanced across four key areas related to the customers, financial objectives, running the business and people and culture.
Core Values
The CRVA is passionate about the community we serve. To reinforce a culture that reflects this passion, the organization developed Core Values that embody what working at the CRVA is all about.